By REBECCA ROSE
A leading online casino is launching a charity gift-giving scheme for big-hearted punters at its new bingo site.
Registered players at Smart Live Bingo will be given the opportunity to sign over a part of their deposit to a charity of their choice.
Contribution
Research shows bingo sites have a predominantly female following and Smart Live says it plans to partner with a charity that WOMEN recognize and can associate with.
“The idea of a charity taking a slice gives players that feel good factor,” said online marketing chief Ian Bryce. “They know they’re contributing to a good cause while they enjoy a flutter.
“We want to help our players feel good about gambling — the more they bet, the more goes to the chosen charity!”
The new bingo site — launched later this month — will also feature a community page centred around players’ charities with updates of events as well as a ticker to show how much has been raised.
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